How to export images using Lightroom export presets - Moreno Collective

Lightroom, SEO

November 12, 2017

How to export images using Lightroom export presets

This post is a continuation of the previous post about creating a solid Lightroom workflow and staying organized with your images all year. If you feel all over the place with your image organization, go read that post! Keep reading to learn more about how to export your images using Lightroom export presets.

Exporting your images correctly in Lightroom is very important. It’s especially important when you’re using those images on your website and blog. If you don’t do it correctly you can kill your page speed which negatively affects your SEO. You also don’t want to upload low-resolution files to your client galleries as your clients won’t be able to print their images with the best quality possible.

As a web designer for wedding photographers, one of the biggest mistakes I see photographers constantly doing is uploading images with HUGE file sizes. By huge I mean more than 1MB. I keep my blog images to 1600px wide and less than 250kb, and so should you.

An easy way to keep images consistent is to use Lightroom export presets. In this post, I will walk you through which settings you should use when exporting for blog and client gallery use, and how to create export presets.

To create Lightroom export presets and export images with the correct settings for blog and client gallery use, follow these steps:

For exporting DIGITAL IMAGES used for Blog and Social Media (web quality):
  1. Select the edited images inside of your Captures > Digital folder that you will be using for your blog and click File > Export.
  2. An export window will pop up, put in these settings (if I don’t mention a setting it is because it is unchecked). See image above.
    • Export Location
      • Export to: Choose folder later
      • Existing Files: Ask what to do
    • File Settings
      • Image Format: JPEG
      • Color Space: sRGB
      • Limit File Size To: 250 K
    • Image Sizing
      • Resize to Fit: Width & Height
      • W: 1,600
      • H: Leave blank.
      • Set size units to ‘pixels’
      • Resolution 100 ‘pixels per inch’
    • Metadata
      • Include: Copyright Only
    • Post Processing
      • After Export: Do nothing
  3. Once you have all of the correct settings, click on the “Add” button at the bottom left of the window.
  4. Name this preset “Blog – Digital”.
  5. Click ‘Export’
  6. Navigate to the Outputs > blog folder inside of that specific client’s folder.

Use this preset when exporting RAW files that will be uploaded to your website/blog.


For exporting FILM SCANS used for Blog and Social Media (web quality):

  1. Select the edited images inside of your Captures > Film Scans folder that you will be using for your blog and click File > Export.
  2. An export window will pop up, put in these settings (if I don’t mention a setting it is because it is unchecked). See image above.
    • Export Location
      • Export to: Choose folder later
      • Existing Files: Ask what to do
    • File Settings
      • Image Format: JPEG
      • Color Space: sRGB
      • Limit File Size To: 350 K
    • Image Sizing
      • Resize to Fit: Width & Height
      • W: 1,600
      • H: Leave blank.
      • Set size units to ‘pixels’
      • Resolution 100 ‘pixels per inch’
    • Metadata
      • Include: Copyright Only
    • Post Processing
      • After Export: Do nothing
  3. Once you have all of the correct settings, click on the “Add” button at the bottom left of the window.
  4. Name this preset “Blog – Film”.
  5. Click ‘Export’
  6. Navigate to the Outputs > blog folder inside of that specific client’s folder.

Use this preset when exporting film scans that will be uploaded to your website/blog.


For exporting DIGITAL IMAGES used for client galleries (high resolution):

  1. Select all of your edited images inside of your Captures > Digital folder and click File > Export.
  2. An export window will pop up, put in these settings (if I don’t mention a setting it is because it is unchecked). See image above.
    • Export Location
      • Export to: Choose folder later
      • Existing Files: Ask what to do
    • File Settings
      • Image Format: JPEG
      • Quality: 85
      • Color Space: sRGB
    • Image Sizing
      • Resolution 300 ‘pixels per inch’
    • Metadata
      • Include: All Metadata
      • Remove Personal info
      • Remove Location Info
    • Post Processing
      • After Export: Do nothing
  3. Once you have all of the correct settings, click on the “Add” button at the bottom left of the window.
  4. Name this preset “Client – Digital”.
  5. Click ‘Export’
  6. Navigate to the Outputs > Client folder inside of that specific client’s folder.

Use this preset when exporting RAW files that will be uploaded to client galleries.


For exporting edited FILM SCANS used for client galleries (high resolution):

  1. Select all of your edited film scans inside of your Captures > Film Scans folder and click File > Export.
  2. An export window will pop up, put in these settings (if I don’t mention a setting it is because it is unchecked). See image above.
    • Export Location
      • Export to: Choose folder later
      • Existing Files: Ask what to do
    • File Settings
      • Image Format: JPEG
      • Quality: 100
      • Color Space: sRGB
    • Image Sizing
      • Resolution 300 ‘pixels per inch’
    • Metadata
      • Include: All Metadata
      • Remove Personal info
      • Remove Location Info
    • Post Processing
      • After Export: Do nothing
  3. Once you have all of the correct settings, click on the “Add” button at the bottom left of the window.
  4. Name this preset “Client – Film”.
  5. Click ‘Export’
  6. Navigate to the Outputs > Client folder inside of that specific client’s folder.

Use this preset when exporting edited film scans that will be uploaded to client galleries.


Using Lightroom export presets will save you time and keep all of your exported images consistent. By using the Blog export presets, you will be able to keep your website load speed fast which is great for SEO.

If you found this article helpful or if you would like to know more, feel free to ask questions in the comments below or contact me personally. I will be sure to get back to you.

THANKS FOR READING

  1. jessie

    November 19th, 2017 at 11:26 am

    thanks for the post! 2 questions: first, is there ever a time when we should be ticking the “do not enlarge box,” and secondly, why did you choose to include ‘all metadata” except personal and location info in exports to clients (as opposed to copyright only)? appreciate the help!

  2. Ryan Moreno

    November 20th, 2017 at 12:01 pm

    Hi Jessie! Thanks for reading! You would use “Don’t Enlarge” when you do not want LR to scale up your image width (or height). The ‘Don’t Enlarge” checkbox ensures that any image with a smaller width does not scale up to what you have set your width to be, in the case of blog exports (1600px). For example, if you have an image that is 800px and you tell LR to export that image at 1600px with ‘Don’t Enlarge” checked, it will skip the resizing. I assume that most people reading this are exporting Raw/original files that are much larger than 1600px, therefore I left it unchecked.

    I chose to include all metadata because I like to keep the capture time included in the exported file. This is really helpful for organizing your outputs in LR.

    With that said, all of the settings are just preference and not necessarily a must for all wedding photographers!

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