filed in: SEO
Have you ever wondered if people are looking at your site?
And if they are, what pages?
What if your favorite page was the least visited, or had the highest bounce rate?
Wait, bounce rate? What’s that?
It may not seem important to you but collecting your websites visitor data is indispensable. It gives you insight into what pages are popular and which ones you need to update.
Even if you don’t use it now, it will come in handy when you’re ready to use it. Chances are if you’re reading this, you understand or are starting to understand the importance of Analytics.
Thankfully, Google Analytics is free and extremely easy to install on your Showit website.
Google Analytics is a free tool offered by Google that allows you to gain insights on the visitors coming to your website.
These insights allow you to understand your user and make good choices on design and content.
This is all incredibly valuable information.
Knowing who your visitors are and where they are going on your website gives you a heads up on how to improve the overall experience you give them.
Successful businesses are not built on guesswork. They make decisions based on data.
Signing up for google analytics is very easy. If you don’t already have a Gmail account, this will be your first step.
Pasting your tracking ID here will add the necessary tracking code on each of your web pages including your blog.
At first glance, Google Analytics can look overwhelming. With all of the options, you probably don’t know where to even start.
Fortunately, we don’t need to know everything about Google Analytics to start reaping its benefits.
Knowing the terminology used is the key to understanding Google Analytics. Once you understand the meaning behind the words, everything will make sense.
There are 3 categories I find to be the most important.
These will be the most insightful categories, and thankfully the most exciting!
With that said, let’s dive in.
‘Audience’ is what it sounds like. It’s ‘who’ is viewing your website.
By clicking on “Audience -> Overview”, Google Analytics will show us a very useful overview of visitor data.
To better help you understand the terminology:
By scrolling down, you’ll see more information regarding your users like
On the left-hand sidebar, you will see more subcategories under Audience that allow you to go even deeper into Demographics, Interests, Geo (location), Behavior, Technology, and more.
I won’t go into these as I find the overview page works 99% of the time for me.
If you see a lot of visitors are viewing your site on their phones, you know to make sure that every page on your site works and looks good on a mobile device.
This is why all Moreno Collective website templates are perfectly responsive to mobile devices.
Acquisition -> Overview
The Acquisition category allows you to see how visitors are finding your website.
There are multiple different channels and subchannels and all of them are really helpful in understanding where to focus your attention while marketing and where you should improve.
A goal of many wedding professionals is to get featured on industry blogs like Style Me Pretty, Magnolia Rouge, and Wedding Sparrow to name a few.
Let’s say you have been featured on all 3 but the post from Style Me Pretty brings you the most traffic.
This tells you that your work speaks to the brides/users visiting Style Me Pretty the most. It would be worth knowing this when submitting shoots to be featured as it should be number one on your list!
Behavior -> Overview
This may be the most important one.
Understanding which pages your visitors are landing on, where they are going from there (or not), and how long they are staying on any specific page can tell you a lot.
From there, you’ll know which pages are performing best, which ones you need to update or delete, and what type of content you should create more of.
Let’s say you create a blog post about your favorite venue. You highlight the venue benefits, lighting, architecture, and why you’d recommend this venue to any bride getting married.
Now let’s say this post has the most page views out of all of your posts and has the greatest organic search acquisition.
What does this say? It says that it would be worth your time to write more posts highlighting venues, caterers, florist, and other industry professionals you’ve worked with!
You’ll see your pageview skyrocket and of course, the inquiries will follow.
Google Analytics is simple to install on any Showit website and easy to learn.
Every creative should take advantage of this free tool to understand their visitors and create a better user experience online.
Start out by scheduling out 1 hour a week to better understand your visitors and their behavior, and watch your online engagement grow.
Aug 14, 2018