filed in: SEO
Let’s start off by explaining what permalinks and slugs are. Permalinks are the entire URL which includes your domain and slugs are just what comes after your domain.
Now that the boring stuff is over, let’s talk about why they important, specifically slugs.
Slugs play a key role in your website’s SEO. They should help Google and humans understand what the page is going to be about. Just like SEO titles and meta descriptions, slugs can boost your page’s SEO by containing relevant keywords and keyphrases.
Can you tell me what this link will be about?
How about this one?
Slugs not only aid in helping Google understand what the page is about, but it also helps potential visitors know too. Google will also use the words in your slug as keywords in search results.
Now that we know that slugs can help boost your overall SEO, let’s go over 5 simple ways to create SEO friendly slugs.
Keyword usage in a URL will act as a ranking factor. Google uses the words in your URL to make it more clear about what your link contains.
Adding keywords to your slugs is a great way to increase the keyword relevancy, however, you do not want to keyword stuff your slugs, it will only make your site look spammy. This leads us to our next topic.
When creating your slugs, it’s important to keep them really simple. Leave out any words that do not bring value to your slug, like client names and stop words.
It’s generally recommended that you don’t use subfolders for your blog post URLs if they are not absolutely necessary and/or don’t contain keywords.
Of course, you’ll need them for some pages, like category and tag pages. But when it comes to the actual post’s URL, leave out the subfolders.
Most of you know to do this, but it’s worth adding to the list as its a must. Hyphens make your slug readable and understandable to both Google and humans.
When you first create a blog post, WordPress will use the initial post title as the post slug (permalink). Often times this is not good, because your title may contain stop words, client names, and other filler words.
You should update your slug manually using keywords and keeping it simple.
Adding a space will automatically add a hyphen.
Putting thought into your slugs will definitely help your overall SEO and help build a reputation with Google.
Oct 17, 2019